Inspired by flowing lines and legendary design, the worlds of steel and ink combine. No Regrets Tattoo Studios Partner Indian Motorcycle for ground-breaking Test-Ride and Win campaign ‘Create a Legend’ supported by 40 of the world’s leading tattoo artists.
About No Regrets
No Regrets is a global leader in the tattoo industry having established a group of luxury studios based in the UK. Since opening their first Cheltenham studio in 2008, owner Ben Lakin has launched multiple successful studios in London, Bristol and Exeter. Over the last decade, No Regrets has carved out a reputation for pushing boundaries and challenging stereotypes within the industry. Their studio spaces are brimming with thought provoking artwork and high-end décor. As well as attracting guest artists from around the world, No Regrets is home to award-winning resident artists who are constantly expanding their styles and expanding a network of clients who covet their work.
Create a Legend
No Regrets announce a new partnership agreement with America’s original Motorcycle company, Indian Motorcycle. Inspired by the flowing lines of the all-new Indian Chief, the ‘Create a Legend – Test-Ride & Win’ tattoo competition offers a world-class two-day studio session in London, UK, valued at £5000 for one lucky winner, who test rides any model from the award-winning Indian Motorcycle line-up.
Highlighting the tattoo industry partnership, Indian Motorcycle will unveil three unique designs by three iconic featured tattoo artists – Mayonaize, Shige and Carlos Torres – who’s Indian Chief based works of art will be revealed over the next three months; followed by forty more of the world’s leading tattoo artists, who will all compete to have their Indian Chief designs made a reality in steel and paint later this Autumn by public vote.
The ‘Test-Ride and Win’ competition will be promoted across social channels and web-based platforms from July to September; followers will be directed to register at here and complete an Indian Motorcycle test-ride with their local dealership to enter the prize draw. Signing up for a test ride of any current Indian Motorcycle model will qualify them for entry to the competition.
As part of a wider event, the three bikes will be raffled off in a prize draw to provide vital funding to the Mastectomy Tattooing Alliance. This non-profit organisation is close to our hearts and founded by Tanya Buxton, owner of Cheltenham based tattoo studio ‘Paradise’, which until recently was located within the No Regrets Cheltenham studio.
The MTA forms a network of highly skilled tattoo and permanent make-up artists who work with breast cancer survivors to deliver life changing areola tattoos. This is often the last step in a person’s cancer journey and an important part of women reclaiming their bodies post mastectomy surgery. Funding is essential for this service to offer free clinics and to expand a global network of MTA trained artists.
Key Competition Terms
The incredible prize consists of a ‘Two Day Tattoo Studio Session’ in London UK with a leading tattoo artist chosen from No Regrets’ 40 participating artist partners under the guidance of No Regrets management, to deliver the winners chosen tattoo style, the winner will receive a maximum of two days studio time, valued at up to £5000 as a guest of Indian Motorcycle and No Regrets. The tattoo design is completed at the artists discretion in full consultation with the winner. The chosen artist has the right to reject the tattoo if it isn’t viable to complete. An alternative artist may be selected from the qualifying list if an agreement cannot be reached in the first instance from their chosen artist on their preference of tattoo design.
This prize is non-transferable and must be used by the winner. If the tattoo does not take the full two days to complete, then the prize constitutes the total time taken to complete if less than two days.
About the three feature artists:
• July Featured Artist – Mayonaize – Australia – Instagram ID: @mayonaize
A contemporary fine artist, Mayonaize specialises in incorporating unique calligraphy script into his artwork. Graffiti has been a major influence on his eclectic oeuvre, creating an established profile within the Melbourne street-art scene.
• August Featured Artist – Shige – Japan – Instagram ID: @shige_yellowblaze
A skilled motorcycle engineer, Shige taught himself the art of tattooing around 1995 and has gone on to become a hugely respected Japanese artist, specialising in highly detailed traditional full body suits from his private studios in Yokohama.
• September Featured Artist – Carlos Torres – USA – Instagram ID: @carlostorresart
Carlos specialises in black and grey realism and surrealism. Based in the USA, Carlos loves to create original one-off art pieces for his clients and has been featured in international art galleries. In addition to tattooing, he enjoys photographing his own reference materials and painting.
About Indian Motorcycle:
Indian Motorcycle is an American brand of motorcycles originally produced from 1901 to 1953 in Springfield, Massachusetts, United States. Hendee Manufacturing Company initially produced the motorcycles, but the name was changed to the Indian Motorcycle Manufacturing Company in 1923. The Indian Motorcycle factory team took the first three places in the 1911 Isle of Man Tourist Trophy. During the 1910s, Indian Motorcycle became the largest manufacturer of motorcycles in the world.