TATTOO LIFE – WWW.TATTOOLIFE.COM
Last updated: May 2026
This Cookie Policy applies to the website www.tattoolife.com (the “Website”), owned and managed by Mediafriends S.r.l. in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – “GDPR”).
This Policy explains how cookies and similar technologies are used on the Website and applies only to this Website, not to any third-party websites that may be accessed via links. For detailed information on the processing of personal data, please consult the Privacy Policy available on the Website.
For questions or to exercise your rights, contact: info@tattoolife.com
1. Data Controller
The Data Controller responsible for this Website is:
Mediafriends S.r.l.
C.so Lodi 18, 20135 Milano (MI) – Italy
VAT / C.F.: IT12877390158
R.E.A.: 1594429 – C.C.I.A.A. MI-199024/1999
Operative Office: V.le Papiniano 49, 20123 Milano – Italy
Phone: +39 02 8322431
Email: info@tattoolife.com
2. What Are Cookies?
A cookie is a small text file that is stored by your browser on your device when you visit a website. Cookies allow the website to recognise your device on subsequent visits and may store user preferences, session data, or tracking identifiers.
Scripts are pieces of code used to ensure that the Website functions correctly and interactively. This code may be executed on our servers or on your device.
Web beacons (also known as pixel tags) are small invisible elements used to monitor traffic on a website. They may collect information about user interactions for analytical or marketing purposes.
3. Categories of Cookies Used
3.1 Functional Cookies (Always Active)
These cookies are strictly necessary for the proper functioning of the Website and cannot be disabled. They enable essential features such as page navigation, caching, access to secure areas, and protection against spam and abuse. The Website cannot function properly without these cookies.
Legal basis: Art. 6(1)(f) GDPR – legitimate interest in ensuring the secure and proper functioning of the Website. No consent required.
3.2 Statistics Cookies
These cookies help us understand how visitors use the Website so we can improve content, performance, and user experience. They collect aggregated or pseudonymised information and do not directly identify individual users. Statistics cookies are activated only with your consent. You can disable them at any time without affecting the basic functionality of the Website.
Legal basis: Art. 6(1)(a) GDPR – consent.
3.3 Third-Party Content Cookies
This category enables embedded content from third-party services, such as videos (YouTube) and social media features (Instagram, Facebook). Third-party providers may set cookies and process personal data for their own purposes, including analytics and advertising, acting as independent data controllers. Some of these providers may transfer data outside the European Economic Area (EEA), including to the United States, under applicable data protection safeguards (Standard Contractual Clauses or adequacy decisions).
Legal basis: Art. 6(1)(a) GDPR – consent.
4. Security Service: Cloudflare Turnstile
To protect the Website from spam and automated abuse, we use Cloudflare Turnstile, a privacy-friendly CAPTCHA alternative provided by Cloudflare, Inc. (101 Townsend St, San Francisco, CA 94107, USA). Turnstile replaces traditional CAPTCHA mechanisms and may be active on contact forms and newsletter subscription fields. This service may collect technical data such as IP address, browser characteristics, and user interaction signals strictly necessary for security verification. Data may be transferred to the United States under Standard Contractual Clauses (Decision 2021/914/EU).
Legal basis: Art. 6(1)(f) GDPR – legitimate interest in ensuring Website security. No consent required.
For more information, refer to Cloudflare’s Privacy Policy.
5. Social Media and Embedded Content
The Website may include embedded content and social plugins from the following third-party platforms. These providers may set cookies and collect personal data for their own purposes, acting as independent data controllers. Third-party content is loaded only where the user has consented to the Third-Party Content category.
• Facebook / Meta – Privacy Policy
• Instagram / Meta – Privacy Policy
• YouTube / Google – Privacy Policy
6. Newsletter Service: MailUp
For the sending of newsletters and promotional communications, the Website uses MailUp, a service provided by MailUp S.p.A. (Via Famagosta 75, 20142 Milan, Italy). MailUp acts as a data processor on behalf of Mediafriends S.r.l. and processes personal data (such as email address and name) solely for the purpose of delivering communications to users who have provided explicit consent. MailUp is an Italian company; all data is processed within the European Union — no adequacy decision or Standard Contractual Clauses are required. For more information, refer to MailUp’s Privacy Policy.
7. Cookie Reference Table
The following table lists the main cookies currently used on the Website, their provider, duration, category, and purpose. This list is updated periodically and may not be exhaustive due to the dynamic nature of third-party content.
| Cookie Name | Provider | Duration | Category | Purpose |
|---|---|---|---|---|
| wp-settings-* | WordPress | 1 year | Functional | Stores WordPress interface preferences for logged-in users |
| wordpress_test_cookie | WordPress | Session | Functional | Checks that the browser accepts cookies, required for login and forms |
| wprocket_* | WP Rocket / WP Media | Session | Functional | WP Rocket caching plugin: manages cached page delivery and performance optimisation |
| __cf_bm | Cloudflare, Inc. | 30 minutes | Functional | Cloudflare Turnstile: bot management and spam protection |
| cf_clearance | Cloudflare, Inc. | 1 year | Functional | Cloudflare Turnstile: session clearance token after security verification |
| mu_mailup | MailUp S.p.A. | Session | Functional | MailUp newsletter platform: manages subscription form session and prevents duplicate submissions |
| _ga | Google LLC | 2 years | Statistics | Google Analytics: distinguishes unique users via an anonymous identifier |
| _ga_* | Google LLC | 2 years | Statistics | Google Analytics: persists session state and campaign tracking (GA4) |
| _gid | Google LLC | 24 hours | Statistics | Google Analytics: distinguishes users within a single session |
| _gat | Google LLC | 1 minute | Statistics | Google Analytics: throttles the request rate to limit data collection |
| VISITOR_INFO1_LIVE | Google LLC (YouTube) | 6 months | Third-Party Content | Estimates user bandwidth to optimise playback of embedded YouTube videos |
| YSC | Google LLC (YouTube) | Session | Third-Party Content | Registers a unique ID to track views of embedded YouTube videos |
| yt-remote-connected-devices | Google LLC (YouTube) | Persistent | Third-Party Content | Stores YouTube player preferences linked across devices |
| yt-remote-device-id | Google LLC (YouTube) | Persistent | Third-Party Content | Stores YouTube player video preferences linked to the user’s device |
| yt-player-headers-readable | Google LLC (YouTube) | Persistent | Third-Party Content | Stores player configuration data for embedded YouTube content |
| ig_did | Meta Platforms / Instagram | Persistent | Third-Party Content | Instagram: device identification cookie set when embedded content is loaded |
| ig_nrcb | Meta Platforms / Instagram | 1 year | Third-Party Content | Instagram: records whether the user has accepted the cookie banner on Instagram |
| csrftoken | Meta Platforms / Instagram | 1 year | Third-Party Content | Instagram: CSRF security token for embedded content forms |
| _fbp | Meta Platforms / Facebook | 3 months | Third-Party Content | Facebook: identifies browsers for analytics via Open Graph integration |
| fr | Meta Platforms / Facebook | 3 months | Third-Party Content | Facebook: delivers and measures advertising on Facebook properties |
8. Cookie Consent Management
When you first visit the Website, a cookie banner allows you to accept or reject non-essential cookies and to manage your preferences by category.
You can choose which categories of cookies to enable or disable. Functional cookies are always active and do not require consent. All other categories are activated only upon your explicit consent. You can modify or withdraw your consent at any time by accessing the “Cookie preferences” link available on the Website footer. Please note that withdrawing consent does not affect the lawfulness of processing carried out prior to withdrawal.
9. Managing Cookies via Browser Settings
In addition to the consent management tool on the Website, you may manage or delete cookies at any time through your browser settings. Most browsers allow you to:
• View and delete individual cookies;
• Block all cookies or only third-party cookies;
• Configure the browser to notify you before cookies are stored.
Please note that disabling cookies may affect the proper functioning of the Website or limit access to certain features. For guidance on cookie management for common browsers:
• Google Chrome: support.google.com/chrome/answer/95647
• Mozilla Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Safari: support.apple.com/en-us/105082
• Microsoft Edge: support.microsoft.com/en-us/windows/delete-and-manage-cookies
10. Your Rights Regarding Personal Data
In accordance with Articles 15–22 of the GDPR, you have the following rights regarding personal data processed through cookies and tracking technologies:
• Right to be informed about processing purposes, retention periods, and recipients (Art. 13–14 GDPR);
• Right of access to your personal data and obtain a copy (Art. 15 GDPR);
• Right to rectification of inaccurate or incomplete data (Art. 16 GDPR);
• Right to erasure (‘right to be forgotten’) where processing lacks a lawful basis (Art. 17 GDPR);
• Right to restriction of processing in specific circumstances (Art. 18 GDPR);
• Right to withdraw consent at any time, without affecting the lawfulness of prior processing (Art. 7(3) GDPR);
• Right to data portability in a structured, commonly used and machine-readable format (Art. 20 GDPR);
• Right to object to processing based on legitimate interest (Art. 21 GDPR);
• Right to lodge a complaint with the competent supervisory authority.
Requests to exercise any of the above rights can be submitted to: info@tattoolife.com. We will respond within one month of receipt of the request (extendable by two further months in complex cases — Art. 12(3) GDPR).
The competent supervisory authority in Italy is the Garante per la protezione dei dati personali – www.garanteprivacy.it. Users may also lodge a complaint with the supervisory authority of their habitual residence or place of work within the EU.
11. Amendments to this Cookie Policy
Mediafriends S.r.l. reserves the right to update this Cookie Policy at any time to reflect changes in applicable law, the technologies used, or the cookies deployed on the Website. The updated version will be published on this page with a revised ‘Last updated’ date.
Users are encouraged to review this page periodically.