Every summer, the vibrant Italian seaside town of Senigallia, on the Adriatic coast, transforms into one of the world’s most iconic destinations for lovers of 1940s and ’50s American culture. From July 31 to August 9, the Summer Jamboree returns for its 26th edition, bringing together thousands of visitors from across the globe for ten days of live music, swing dancing, vintage style and Rock’n’Roll lifestyle.
Far more than a music festival, the Summer Jamboree has become one of Europe’s most important gatherings for everyone who embraces the aesthetics and spirit of classic Americana. That’s one of the reasons why it has also become a must-visit event for the Traditional tattoo community, where vintage fashion, hot rods, rockabilly culture and old-school tattooing naturally come together.
The 2026 edition celebrates the 100th anniversary of Chuck Berry’s birth, paying tribute to one of Rock’n’Roll’s greatest pioneers. Among the highlights is a special performance by Geno and His Rockin’ Dudes, led by Carmelo “Geno” Genovese, who had the opportunity to perform alongside Berry during his career.
As always, the lineup features artists from all over the world, including Albert Lee, Gina Haley, The Extraordinaires, Sean “Mack” McDonald, Les Greene, Jad Tariq, Hot Combo feat. Paolo Fioretti, alongside dozens of international performers representing Rock’n’Roll, Rockabilly, Swing, Country, Rhythm & Blues and Doo-Wop.
Beyond the concerts, the entire festival becomes an immersive vintage experience, with dance camps, burlesque shows, DJ sets, classic American cars, an extensive vintage market and countless opportunities to experience the atmosphere of post-war America recreated in the heart of Italy.
For tattoo enthusiasts, one of the highlights is the Old School Walk-in Tattoo, taking place on August 7–9, where selected tattoo artists will offer walk-in tattoos inspired by classic American tattoo tradition.
More than a festival, the Summer Jamboree remains one of the world’s largest celebrations of Rock’n’Roll culture—an annual pilgrimage for everyone who loves vintage lifestyle, classic Americana and the timeless imagery that has always inspired Traditional tattooing.
